We just discovered this amazing and clever partnership that existed between Michelson Found Animals and Tinder (the world’s most popular dating app)! They created profiles for dogs and cats that people can match with! Finding homes for shelter pets is essentially a matchmaking process so this is a great idea to get pets’ faces out there and it is a smart way to contact millennials.
This campaign occurred on National Adopt a Shelter Pet Day (April 30th). The shelter pets featured were from Los Angeles, but Tinder made adoption possible nationwide. Tinder users outside of LA were direction to information on how to find a shelter in their area.
The results of this campaign were amazing! It raised exposure for shelter pets nationwide. One pet was even adopted the same day of the event and his new pawrent named him Tinder! Nine pets were featured in total and they were all adopted soon after the event.
This event had a reach of 18 million people nationally! Obviously, this was a great idea! It put more pets in furever homes and we’d love to see more of this!
Luna, Casper , Milo (Porkchop), and Poppy